DECODING GRAY HAT SEO: NAVIGATING THE MURKY WATERS OF ONLINE OPTIMIZATION

Search Engine Optimization (SEO) is a constantly evolving landscape. On one side, you have "white hat" SEO, the ethical strategies that play by Google's rules. On the other, there's "black hat" SEO, the manipulative tactics designed to game the system, often with short-lived etsy success and potential penalties. But what about those strategies that